In recent years the Personal Care Industry has seen an increased demand for environmentally conscious and ethically sound products. Consumers’ desire for naturally derived and inspired products has only grown more pronounced as public awareness of traditional preservation increases.
With a noticeable shift in both formulator preference and consumer attitude, traditional preservatives (parabens, formaldehyde-donors, thiazolinones, etc.) have found themselves under scrutiny. Continued market-focus on “carry over” ingredients effecting health and sustainability, coupled with the booming naturals trend, have slowly ousted conventional preservatives from product ingredient decks. Active Micro Technologies predicted this trend and is the market leader in preservation alternatives.
Bacteria, fungi, and mold can easily cause cosmetic and personal care products to become contaminated. The personal care market manufactures products that can unintentionally serve as an ideal medium for microbial growth. It is imperative that formulators develop products that are resistant to microbial contamination for safety and regulatory compliance.